Content manager

🏢About us

Matcha Crew Oy is an international specialty tea company based in Finland, focused on Japanese matcha, Asian tea culture, and modern beverage innovation. As part of our international growth strategy, we are expanding our presence within Asian consumer markets and digital communities.

Job description

We are looking for a Content Manager responsible for managing our brand communication, digital content creation, and community engagement across Chinese and international social media platforms.

The role focuses specifically on developing content strategies targeting Chinese-speaking audiences and managing social media platforms that require native-level cultural understanding and language skills.

Main responsibilities include:

• Managing brand presence across Chinese social media platforms including Xiaohongshu and TikTok

• Creating short-form video content, product storytelling, and lifestyle content

• Planning and executing livestream sessions for product promotion and audience engagement

• Managing community engagement and customer communication on Chinese-language channels

• Developing social media strategies tailored for Asian consumer markets

• Coordinating PR campaigns, influencer collaborations, and brand partnerships

• Monitoring social media trends and adapting content strategy accordingly

• Supporting brand growth and digital marketing activities internationally

✅Requirements

We are looking for a candidate who has:

• Professional proficiency in both Mandarin Chinese and Cantonese (mandatory requirement)

• Proven experience managing Chinese social media platforms, particularly Xiaohongshu and TikTok

• Strong understanding of Chinese-speaking consumer markets and digital behavior

• Experience in social media content planning, copywriting, and brand communication

• Experience hosting or managing livestream sessions for product promotion and customer interaction

• PR and influencer collaboration experience

• Video editing and short-form content production skills

• Ability to create culturally relevant content for Asian audiences

• English language proficiency required for internal communication

Important requirement

Mandarin Chinese and Cantonese language skills are mandatory for this role.

The position is specifically responsible for managing brand communication, content creation, community engagement, and livestream activities targeting Chinese-speaking audiences across multiple international markets.

Daily work responsibilities include:

• Creating content in Chinese language for social media platforms

• Managing communication with Mandarin and Cantonese speaking audiences

• Hosting live-stream sessions and engaging directly with Chinese-speaking customers

• Developing marketing campaigns specifically tailored for Chinese consumer markets

• Building partnerships and PR collaborations within Chinese-speaking communities

Due to the nature of the role, native or professional-level proficiency in both Mandarin Chinese and Cantonese is essential and cannot be replaced by Finnish or English language skills alone.